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Adobe stories

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Yesterday

Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • 3 days ago

Software-as-a-Service

Adobe brings Acrobat PDF tools to WhatsApp Web & Windows

WhatsApp Web and Windows users can now review PDFs in-chat, reducing the need to download files as Adobe targets workplace document sharing.

By Sean Mitchell • 3 min read • Last week

Hybrid Cloud

Okta data shows enterprises using multiple AI platforms

Enterprises are spreading AI use across several platforms, heightening identity and access risks as agents gain broader system access.

By Mark Tarre • 4 min read • Last week

Robotics

NVIDIA unveils AI tools for media, robotics & design

Newsrooms, designers and robotics teams are set to gain new AI tools as NVIDIA expands detection, agent and edge software at SIGGRAPH.

By Mark Tarre • 5 min read • Last week

Digital Transformation

Code and Theory appoints Harsh Kapadia for enterprise creative

The new division will strengthen Code and Theory's push into large-client transformation work as it deepens ties with Adobe and IBM.

By Sofiah Nichole Salivio • 3 min read • This month

Customer Relationship Management

SnapLogic launches SnapCode for Claude Code integration

Enterprises can now let AI coding tools build integrations while keeping deployment, monitoring and security checks inside SnapLogic's platform.

By Joseph Gabriel Lagonsin • 4 min read • This month

Gaming

AI is redefining what your PC can do

Local processing is letting users keep sensitive data offline while speeding up everyday tasks, creative work and gaming on new AI PCs.

By Alexey Navolokin • 4 min read • This month

Digital Transformation

SnapLogic launches MCP Builder for AI agent integration

The launch could help firms move AI projects past pilot stage by turning existing integrations into governed tools for agents without rebuilding them.

By Joseph Gabriel Lagonsin • 3 min read • This month

Software-as-a-Service

Google Cloud launches Nano Banana 2 Lite & Omni Flash

Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.

By Mark Tarre • 5 min read • This month

Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last month

Marketing Technologies

LiveRamp & Adobe link purchase data for ad campaigns

Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Adobe stories

Artificial Intelligence

Pearson lifts half-year profit & reaffirms guidance

Stronger cash generation and a 14% rise in adjusted operating profit left the education publisher confident enough to keep full-year guidance unchanged.

By Karen Joy Bacudo • 4 min read • Today

Software-as-a-Service

SnapLogic expands SnapGPT across integration lifecycle

Enterprise teams can now use natural language to plan, build and troubleshoot integrations as SnapLogic widens SnapGPT across its platform.

By Mark Tarre • 4 min read • Yesterday

Software-as-a-Service

Stagwell acquires QStrauss to boost Adobe capabilities

Clients across Latin America should gain broader access to Adobe implementation support as Stagwell deepens its digital transformation push.

By Sean Mitchell • 3 min read • Yesterday

AI Security

Nvidia backs open AI security alliance with tech giants

A broad industry push aims to give cyber defenders shared tools for spotting AI flaws, as regulators weigh whether open models raise new risks.

By Mark Tarre • 4 min read • 3 days ago

Generative AI

Liquid Interactive launches with CAD $700,000 seed backing

The Toronto startup must prove interactive photo tools can keep users engaged beyond the novelty as it begins with only one free app.

By Sean Mitchell • 4 min read • 3 days ago

Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • This month

Software-as-a-Service

Krotos brings Video to Sound plugin to Premiere Pro

Editors can now build synced sound effects inside Adobe Premiere Pro, cutting rough sound design time for smaller teams under pressure.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

Logitech unveils workplace devices amid AI work shift

Productivity gains are lagging as Australian workers spend longer at work, prompting Logitech to pitch devices that ease mobility and presentation stress.

By Sean Mitchell • 5 min read • Last month