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Adobe stories

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026

Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026

DevOps

Exclusive: How Adobe showcases its innovation engine

Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026

Enterprise Content Management

Adobe adds brand intelligence to GenStudio marketing tools

Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026

Fintech

Adobe launches AI brand visibility tools for businesses

Businesses must now manage how AI systems interpret their brands, as Adobe sees discovery traffic from chat tools and browsers rising fast.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026

Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026

Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026

Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026

Virtualisation

Mirantis integrates NVIDIA Run:ai to speed AI deployment

Enterprises could cut the time needed to bring GPU systems into use, as the integration automates deployment of AI workloads and orchestration.

By Sofiah Nichole Salivio • 3 min read • Sat, 18th Apr 2026

Marketing Technologies

SnapLogic adds AI gateway to push agents into work

Many firms are failing to turn AI trials into production systems, with poor controls and weak data forcing almost half of projects to stall.

By Kaleah Salmon • 3 min read • Fri, 17th Apr 2026

Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026

Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026

Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026

EduTech

Adobe launches Acrobat Student Spaces for study support

Students worried about revision accuracy can now check AI answers against source documents in Adobe's free Acrobat beta.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026

Digital Transformation

Unpacking the Impact of Agentic Commerce Across ANZ

Retailers risk losing basket share as AI shoppers favour loyalty platforms that can verify offers and rewards in milliseconds.

By Jonathan Reeve • 5 min read • Thu, 2nd Apr 2026

Firewalls

Databricks launches Lakewatch to counter AI attacks

Databricks unveils Lakewatch, an AI-driven security platform aiming to replace legacy SIEM tools and counter automated cyber attacks.

By Catherine Knowles • 3 min read • Wed, 25th Mar 2026

Stories from Other Regions

Adobe stories

Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Wed, 22nd Apr 2026

Digital Transformation

Adobe flags common fonts failing basic accessibility tests

Poor type choices could leave internal PDFs and branded documents unreadable for dyslexic users, exposing UK employers to Equality Act risks.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026

Marketing Technologies

AXL appoints Toronto AI Faculty Fellows to drive ventures

The move gives Toronto AI startups access to senior academic and industry advice as they push research ideas towards commercial products.

By Mark Tarre • 5 min read • Wed, 1st Apr 2026